Key # 1. Evangelize alignment of your supply chain strategy to your business strategy.

The acceleration of disruption to traditional business models has accelerated even further as we look beyond Covid and consider competition in the new normal.  How to connect with your customers and manage the distribution of your product to meet expedited service level expectations is a question that may determine the survival or prosperity of your organization in the years to come.  

Not only must we consider how we can expedite the fulfillment of product in a buy anywhere environment, we must consider where our investments will differentiate our products and services, and where we can leverage suppliers, carriers, customers, and even competitors to supplement capabilities in the interest of pleasing our customers.  We must further leverage that broader community to provide valuable insights allowing a higher level of resiliency to demand volatility and supply chain disruptions.

Each member of your organization from planning to execution has a stake in ensuring smooth day to day operations, and can provide powerful insight into opportunities for improved visibility or tighter partnerships that leverage their competencies and available assets to provide service levels you could not achieve independently. 

Empowering them with a clear view to your corporate vision, strategy, and priorities will feed the flow of information and bring actionable improvements to the fore.